New visual identity system for the Brazilian banknotes, translating the nation's culture and lifestyle.

New visual identity system for the Brazilian banknotes,  translating the nation's culture and lifestyle.

New visual identity system for the Brazilian banknotes,  translating the nation's culture and lifestyle.

New visual identity system for the Brazilian banknotes,  translating the nation's culture and lifestyle.

New visual identity system for the Brazilian banknotes,  translating the nation's culture and lifestyle.

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Personal Project

Batidas proposes a new visual identity system for the Brazilian banknotes. It is in moments of questioning and transition, where the transformation role of design comes in. Batidas is a project in search of the Brazilian essence, of what identifies and unites us as people and nation. Here, the Batidas are from the northeast to the south, from samba to funk.

Based on a personal graphic interpretation of one of the main iconographic elements of a nation, with a focus towards more subjective aspects of the country and a thematic that embraces the experimentation process, Batidas's challenge was to become a new representative figure of the Brazilian identity.

Rhythm, the guiding theme of the project, is multiple, timeless, and democratic. From the Greek rhuthmós: What flows, moves, has constant motion. Brazil has its own pulse: composed of diverse beats, which interact and mix. In this country, I believe that the pace of life blends with music - which is our word, our swing, our soul. And, just like its people, it comes from the mixture.

Colorful and dynamic, the project pays tribute to 10 musical rhythms, from different parts and contexts of Brazil. Color palette connects to each rhythm, and graphics are based on the outline of the regions’s map. Safety marks allude to our flag.

 

Batidas is a winner at the Latin American Design Awards 2018 - Personal Project category and is featured on the 12th Brazilian Design Biennial, as well as 2017 Rio de Janeiro's Design Week.

2016

Graduation project - Final Thesis
Teacher / advisor: Fábio Lopez 
@ Pontífica Universidade Católica do Rio de Janeiro

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Tatiana Frambach – Interaction + Visual Design

Tatiana Frambach – Interaction + Visual Design

Based in Portland, OR
+1 503 830 5052
hello@frambach.cc

Based in Portland, OR
+1 503 830 5052
hello@frambach.cc